Content creation is the key to a successful campaign in digital marketing. It has a major impact on all aspects of your digital marketing campaigns, including SEO (search engine optimization), social media marketing, and PPC(pay-per-click). Every piece of content is a new way to bring people to your website. A combination of copywriting, content marketing, and SEO is the best way to create quality content. Many business owners mistakenly believe that copywriting is the same as content marketing.
Although copywriting and marketing can overlap, both require writing skills, and copywriting is a skill that’s often used in content marketing. However, each has a different purpose. It is essential to understand the differences between copywriting and marketing, as well as the purpose of each for digital marketing.
Copywriting
Copywriting is a method of convincing users to take action in digital marketing. This could be to order, schedule service, or contact your business. Copywriting is, in essence, the art and science of persuasion. Copywriting is used to convince people that taking the desired action is worthwhile.
Copywriting is simple and direct. It is used to create content that explains your business and promotes it. Here are some examples of copywriting:
- Copy for website pages
- Product descriptions
- Landing pages
- Social media ads
- PPC Ads
All content created for these areas of your website or digital marketing campaign has one goal: creating conversions.
This home page exemplifies effective copywriting. The page clearly and concisely explains our services and how they can benefit your business. It also includes links to more detailed information and a call to action.
Content Management
Content marketing’s ultimate goal is to convert customers, but it requires a subtler approach than copywriting. Content marketing focuses on connecting users, providing value, and building authority within your industry. Content marketing should establish long-term relationships that keep users coming back to your website. If copywriting is the art and science of persuasion then content marketing should be the art and science of educating.
Not only do they return to your site to order or schedule a service, but also because of the value and information in your content. Repeat business is possible for those who convert and return to your website. You might even find them recommending your business to their friends and talking about you on social media.
These are just a few examples of content marketing:
- Blogs
- Emails
- White papers
- eBooks
You Can Find Out More
Content marketing isn’t limited to the written text, but it does rely heavily on it. Although podcasts and videos are visual content, they start with a script. This outline will help ensure that the video or podcast is cohesive and effective. You can get more information from a web marketing company Denver.
Copywriting Vs. Content Marketing – Which Is More Important?
Some digital marketing professionals might prefer one of the two, but they are equally important. Strong copywriting skills are essential for effective content marketing. The same goes for copywriting. Both skills are required to develop an effective digital marketing campaign.
Copywriting is used for providing essential, yet simple information about your company, such as pricing information and product or service information. Copywriting is the sales pitch that you put on the pages of your website. It urges users to act now.
Content marketing has three main purposes: to engage, offer value, and build long-lasting relationships. It should provide information to users about your industry as well as keep them updated on the latest trends and advancements in the industry.
You should be able to see the content marketing process in action on your blog page. Your website pages can be more about the business information, but blogs should address issues specific to your industry. While your website pages are primarily about presenting facts, blogs should address questions and solve problems. They also need to build authority with their audience.